Taxi advertising is a broad term. However, the LED screen taxi tops that can be seen on the street posts while driving are the main focus of this section. Etching ads on these screens for services and products to be advertised is easy as we are talking about busy metropolitan areas on city streets. As mentioned earlier specifically targeted advertisements can be the norm, especially at peak hours when there is heavy traffic. These displays are bright and clearer than other advertisements because of the energy efficient LED technology. This means the cab LED tops can serve as brand awareness catalysts for small businesses.