LED screens for trade shows are of utmost importance as good marketing instruments. They need to be in the center of people's attention, having big luminance so they can be seen in the crowded exhibition hall. Exhibitors do prefer high resolution, as well, so they can clearly display their products and brand messages. In addition, some installers go for portability so the equipment can be set up or broken down in a hurry. Some LED screens for trade show booths even allow for interactivity with the visitors, and this is a clever way to enhance brand awareness as well as attract more traffic to the booth.